Turns out people STILL don't know what ASOS stands for!
- Publish date
- Thursday, 27 Jun 2019, 1:41PM

So most of us know what the clothing label stands for- but if you don't, it turns out you're not alone.
ASOS actually stands for "As Seen On Screen"- mind blown!
This is because when ASOS first launched in 2000, it was a celebrity-linked clothing website.Â
I was today years old when I found out ASOS stands for As Seen On Screen
— Joshua (@Joshuua47) May 4, 2019
If you wanted to find that dress your fave celeb was wearing at an awards show, or those incredibly low rise jeans Britney Spears was spotted in at her local Target, all you had to do was search it on As Seen On Screen.
And it wasn't until 2003 that As Seen On Screen finally changed their name to ASOS and ditched the celebrity part of the site!
As
— ASOS (@ASOS) March 21, 2019
Seen
On
Screen
An acrostic poem to celebrate #WorldPoetryDay, in case you didn't know what ASOS stands for 😂
You're welcome.
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