Jamie McDell stuns in new Bonds underwear campaign

Publish Date
Monday, 24 July 2017, 11:03AM

One of our fav Kiwi singer songwriters has got a new gig!

Jamie McDell is the new face — and body — of Australian underwear firm Bonds.

Jamie isn't switching career paths to modelling however, as she is soon to head off to Nashville, Tennessee, to work on her follow-up solo album.

“I felt really liberated and empowered,” McDell told spy.co.nz.

“Like every young girl, I’ve gone through phases of life where I’ve let those insecurities around body image creep in. As I’ve gotten older and gained some perspective, I’ve really come to love and appreciate my body more for what it can do rather than what it looks like.

Photo/Sacha Stejko

“It felt great to be doing something like this knowing my lifestyle is at its most balanced and I’m feeling healthy and strong — but I also enjoy a burger and fries every now and then.”

McDell follows in the footsteps of a slew of Aussie celebrities as well as Kiwi actress Frankie Adams as a Bonds girl.


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